(Cross-posted on the Inside AdWords Blog)
School is back in session and here at Google, we’ve been looking for ways to help you learn how to grow your business online. Many of you have been looking for one central place to go in order to get smart about online tools and strategies, and we hear you. That’s why we’re pleased to introduce Learn with Google, a new educational site designed to be a one-stop shop for businesses to learn about Google products and services like AdWords, Google Apps, Places, Analytics, and more. Whether you’re looking to grow your business or just be more productive, we hope that this collection of short videos, handouts, and resources will arm you with best practices and tips that you can use right away.
On the site, you’ll learn about:
- Starting Your Business Online: Learn why having an online presence is critical for growing your business and how to create an online marketing plan. Discover how local marketing tactics can help you reach and attract customers near you.
- Marketing Your Business Online: Master the basics of online marketing and AdWords to get more for your money. Learn how to choose the right keywords and write compelling ads, as well as how to optimize your advertising spend.
- Running Your Business Online: Learn how the Google Apps suite of online communications and productivity tools, like Gmail and Google Docs, can make your team more collaborative and your business more efficient.
To get started, check out the videos, worksheets, and checklists at Learn with Google. From there, we’ll recommend other tips and how-to’s that will help you grow your business online. We’ll be adding more content and improving the site over time, so be sure to check back often.
Posted by Barbara Yang, Product Marketing Manager, Small Business Team