Friday, June 29, 2012

Help Desk Hangouts: Mobilize Your AdWords Campaigns to Connect with More Customers

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.

In our latest Help Desk Hangout On Air, we discussed mobile advertising using AdWords with Googlers +Dori Storbeck, +Courtney Pannell, +Adam Grunewald and +Jeffrey Cheng. The group shared reasons for advertising on mobile devices, best practices for creating mobile campaigns, and a few tips particular to mobile ads. If you missed it, you can watch the full hour-long Hangout on the Google Business YouTube channel (check out the video description for a minute-by-minute breakdown):

Here are a few of the questions you asked us to answer during the Hangout:

If I have a separate campaigns for targeting mobile vs. desktop, how should I determine what to bid for mobile?
There are significantly fewer ad slots on a mobile search result page than on a regular search result page, so setting competitive bids can be key to getting the visibility that comes with one of the two top positions, which are frequently above the organic results. We generally suggest you bid more aggressively on a mobile-specific campaign to help secure one of the top slots.

Since there are only two top ad slots above the organic results on mobile, aren’t the bids too high for small businesses to compete?
Currently there isn’t as much competition for certain types of businesses on mobile devices since many advertisers may be focused on targeting computers; savvy small business advertisers can take advantage of the fact that the mobile sphere might not be as saturated as the desktop sphere for their product offering or service right now.

If I use call extensions, can I allow users to click-to-call OR go to my website, or can they only click-to-call?
You have the option to choose whether we show links to your website and your phone number or whether we show only the link to your phone number with your ads.

Wait, so you’re telling me I have to create a new mobile-specific campaign and a mobile-friendly version of my website? That’s just way too much work, I don’t have time.
It’s actually really easy to do! You can quickly duplicate an existing campaign using AdWords Editor - a free program which you can download here. Just make sure to change the device targeting options so that your original campaign targets computers only and the copied campaign targets mobile devices only. We also have a great resource which can help determine whether your website is mobile friendly and even help create a mobile version of your site for you.

To learn more about how to get your mobile campaign started, visit our Help Center or check out the AdWords Community forum. And remember to tune in to the live stream of our next Help Desk Hangout on Wednesday, July 11 at 11 a.m. PT — topic to be announced on the Google+ Your Business page!

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