Friday, September 28, 2012

SMB Newbie Hangouts on Air: Driving phone traffic

Editor's note: This is our fourth post in a series on SMB Newbie Hangouts on Air, where experts on the AdWords support team are hosting short Hangouts on Air to walk SMBs through AdWords-related topics. Here on the Google and Your Business Blog, we'll be providing a wrap-up of the Hangouts. This particular post is cross-published from the AdWords Google+ page

AdWords Specialists Courtney Pannel, Adam Anderson, and Morgan Price hosted a Hangout on Air yesterday as the fourth installment of the SMB Newbie Hangouts on Air series.

During the Hangout on Air, we discussed features like call extensions and call metrics that can help drive phone traffic for your business. Here are some resources to check out on call extensions and call metrics.

We also chatted about the benefits of having a mobile-only campaign (keyword + ad optimization, mobile site destination URLs, metrics split from desktop performance, etc.). Here’s a nifty resource about mobile ads, complete with videos and examples.

Here's the full 25-minute Hangout on Air, from the Google Business YouTube channel:

To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community forum, or call us at 866-2-GOOGLE if you already have an AdWords account.

And remember to tune in to the live stream of our next Hangout on Air at 11 a.m. PDT, October 11, when we discuss how to optimize your account to drive local traffic. Stay tuned!

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