Editor's note: This is our third post in a series on SMB Newbie Hangouts on Air, where experts on the AdWords support team are hosting short Hangouts on Air to walk SMBs through AdWords-related topics. Here on the Google and Your Business Blog, we'll be providing a wrap-up of the Hangouts. This particular post is cross-published from the AdWords Google+ page.
AdWords Specialists Will Lindemann, Kaylyn Frazier, and Chad Baranik hosted a Hangout on Air last week as the third installment of the SMB Newbie Hangouts on Air series.
During the Hangout, we talked about using negative keywords to ensure your ad only shows to users looking to purchase. To grab the attention of those users looking to buy, we showed you how to optimize your ad text and expand your ad with extensions like sitelinks. To further differentiate yourself in the marketplace, we also talked about video ads and product listing ads and how you can use those more advanced formats to drive users to purchase on your site.
You can watch the full 30-minute Hangout on Air from the Google and Your Business YouTube channel here:
To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community forum, or call us at 866-2-GOOGLE if you already have an AdWords account.
And remember to tune in to the live stream of our next Hangout on Air at 11 a.m. PDT, Thursday, September 27, when we discuss how to optimize your account to generate phone traffic. Stay tuned!