Thursday, October 25, 2012

10 in 10: Google Plus

Editor’s note: For the 10th month of the year, we’ll be sharing 10 tips each week for using a different Google product. Our final post features 10 ways your business can get the most out of using Google+. Previously we’ve featured tips on Gmail, Chrome, and Calendar.

Businesses getting savvy with social, stay tuned. This week, we’ve got 10 tips on using Google+ for your business, from posts with pizzazz to happening Hangouts. Learn about using features like Circles and Events and pick up some general social media tips, too.
  1. Use circles to segment your audience and reach the right people. For example, if you sell sporting equipment, you might have different circles for bicyclists, swimmers, and runners.
  2. Add photos, videos, or links to your posts by dragging them directly to the share box. To add a link, drag the icon next to the URL from the address bar to the share box.
  3. Share behind-the-scenes photos. You can can edit your photos directly in Google+ and share animated GIF photos--a great way to draw attention to your page.
  4. Check out the drop-down arrow at the top of Google+ posts. You can manage the way people interact with your own posts, like disabling comments or editing your post. You can link to, report abuse, or mute other people’s posts.
  5. Want to add style to your posts and make them more visually appealing? To add italics, use underscores around your words: _ italics_ → italics. Asterisks make words bold (* bold* → bold), and hyphens will add a strikethrough (- strikethrough - → strikethrough).
  6. Create a posting schedule to post at least once a day. Engage your community with questions and +Mention your community so they feel the love and share your post with more people. Try posting at different times of the day to see what best engages your audience.
  7. Create an Event to drive foot-traffic to a sale or new product launch, and to drive attendance for your Hangouts. With Events on mobile, guests can RSVP, get directions, and even have their photos and videos uploaded to the Event page if Party Mode is enabled.
  8. Host regular Hangouts or Hangouts on Air to have real face-to-face conversations with your followers. Consider behind-the-scenes tours, launch new products in person or simply say thank you to your supporters.
  9. Get creative and stay current with your Google+ banner. We’ve seen some delightful use of animation and fun seasonal banners, too, that keep a page fresh and fun.
  10. Have your whole team help with the page--add managers by navigating to Pages on the navigation ribbon on the left, hovering over the page, clicking on Managers, and adding more people there.
Get even more tips on how your business can use Google+ by checking out the help center or the Google+ Your Business page!

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