Wednesday, October 31, 2012

Halloween and businesses on Google+

Happy Halloween! Has your business done anything special for today? We’ve rounded up some creative ways that businesses have gotten in the spooky spirit using Google+ features to interact with their followers.

  1. Using photos: It’s pretty hard not to want a cupcake after looking at these festive photos on Food Network’s Google+ page. Food Network not only shared ideas for decorating desserts, but also a variety of other recipes for Halloween-inspired dishes, all with images. Photos help share your products with customers, especially if you’re in the food business. You can learn more about how to add photos here.
  2. Posting videos: Travel Channel shared video clips of its latest episode of Ghost Adventures so followers could get a sneak peek and know when to watch. Videos provide another way to share even more information in an engaging format. Own a boutique? Create a short video showing clothes in your shop and ways to style an outfit. Have an auto repair shop? Post a clip of an interview with a customer sharing a positive experience.
  3. Regular posts and sharing content: Scoot & Doodle created a weekly challenge where they asked users to draw their Halloween costumes, design and send Halloween e-cards with “spooky stamps,” and sketch out plans for pumpkin carvings. Regular posts keep your followers coming back to your page, and using hashtags (Scoot & Doodle used #weeklychallenge) makes it easy for others to find related content. Sharing photos, videos, or posts created by your customers also lets them feel more connected to your business.
  4. Ask followers questions: Zoo Atlanta posted Halloween-themed animal trivia and shared information on “creepy” animals like tarantulas. Posting questions is a great way to not only interact with your followers, but also to get customers engaged in conversations with other customers.
  5. Share promotions: Have a special sale going on at your store? Get the word out by creating a post on Google+. Google Play shared its Halloween sale on its Google+ page to get the word out to even more users. You can even create different circles for your followers and pick who can see your post, so you can share special deals with your most loyal customers.
You can learn even more about how to use Google+ by visiting the help center.

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