At Google we’re making more and more use of structured data to provide enhanced search results, such as rich snippets and event calendars, that help users find your content. Until now, marking up your site’s HTML code has been the only way to indicate structured data to Google. However, we recognize that markup may be hard for some websites to deploy.
Today, we’re offering webmasters a simpler alternative: Data Highlighter. At initial launch, it’s available in English only and for structured data about events, such as concerts, sporting events, exhibitions, shows, and festivals. We’ll make Data Highlighter available for more languages and data types in the months ahead.
Data Highlighter is a point-and-click tool that can be used by anyone authorized for your site in Google Webmaster Tools. No changes to HTML code are required. Instead, you just use your mouse to highlight and “tag” each key piece of data on a few typical event pages on your site. Data Highlighter learns to recognize the formatting pattern of your site’s data, so when Google crawls your site, all your latest event listings become eligible for enhanced search results. This short video explains how the process works:
To get started with Data Highlighter, visit Webmaster Tools, select your site, click the “Optimization” link in the left sidebar, and click “Data Highlighter.”
If you have any questions, please read our Help Center article or ask us in the Webmaster Help Forum. Happy Highlighting!