Friday, January 25, 2013

Under the AdWords Hood: Breaking Down Ad Rank

AdWords Specialists Courtney Pannell, Philip Stern, and Sarah Claxton Deming hosted a Hangout on Air yesterday as the second installment in the “Under the AdWords Hood” series.

During the Hangout, the AdWords experts discussed the basics of ad rank, like how bidding and quality score factor into determining the positioning of your ads. Specifically, Phil shared his best practices for bidding to achieve your optimal ranking, and Sarah discussed how quality score is calculated.

You can watch the full 25-minute Hangout on Air below, or on the Google Business YouTube channel:

To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community forum, or call us at 866-2-GOOGLE if you already have an AdWords account.

And remember to tune in to the live stream of our next Hangout on Air at 11 a.m. PDT, Thursday February 7, when we discuss remarketing tips.

Stay tuned!

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