Friday, April 26, 2013

Award-winning partners share tips for SMB success

We’re always looking for ways to share helpful tips with our readers, so we asked a few of the recent winners of our 2012 Premier SMB Partner Awards to share some words of wisdom with small businesses for digital success.

1) Love your customers
“There are two main items we focus on to create great customer relationships. The first is frequent customer contact. If you talk to your customers often, you’ll become aware of the little issues before they become big issues. The second is what we call ‘showing the love.’ When a customer knows they’re important to you, the level of trust is much deeper. Try and ‘show the love’ with everything you do.”
Brenton Rose, Director of Ad Operations & Duncan Scarry, CEO, Haystak Digital Marketing - Winner of Highest Customer Satisfaction Award (North America)

2) Use a mix of tools to meet your unique goals
"Every business is different, and there's no one size fits all for AdWords campaigns. Think about what your customers are looking for and what actions they might want to take, and craft your ads with the right features and extensions to be most relevant."
­ —Kris Van Peteghem, Project Manager, Roularta Media Group - Winner of Highest Customer Satisfaction Award (EMEA)
Learn more about enhancing your ads with different types of extensions.

3) Make your site mobile-friendly
“When you consider the smaller screen sizes of most mobile devices, it’s important to have a mobile-friendly website. If not, visitors viewing your site from a mobile device are likely to have a poor, and perhaps confusing, experience.”
Louis Gagnon, Chief Product and Marketing Officer, Yodle, Inc. - Winner of Mobile Champion Award (North America)
See how your site looks in mobile and give it a mobile makeover.

4) Make it easy for customers to get in touch
"People on the go are often looking for something local - be it a business in the area, directions, or a phone number. Offer your customers more ways to easily communicate with you, whether that’s through your website, via phone with call extensions, or with location extensions to bring them into your physical location."
Alessandro Giuliano, Head of Product Management, Omnimedia AG, part of Ringier Digital AG - Winner of Mobile Champion Award (EMEA)
Find out how to set up location extensions.

5) Maximize potential from the get-go
“In order to reach potential customers, SMB’s need to increase their online visibility. Google AdWords campaigns enable businesses to derive tangible value from their online marketing efforts."
The team at and - Winner of Largest Increase in Active Advertiser Base Award (EMEA)
 Learn how AdWords Premier SMB Partners can help you maximize your AdWords potential.

The Google AdWords Premier SMB Partner program connects trusted and experienced AdWords partners with small businesses to help them create, manage and optimize their online advertising campaigns. Here’s the full list of winners:

North America:
Best Quality Accounts:
Largest Increase in Active Advertiser Base: Dex One
Mobile Champion: Yodle
Display & YouTube Champion:
Highest Customer Satisfaction: Haystak

Best Quality Accounts: Interinfo
Largest Increase in Active Advertiser Base, Emerging Partner: Truvo Belgium (
Largest Increase in Active Advertiser Base, Established Partner: Begun
Mobile Champion: Ringier Digital AG
Display Champion: Trudon
YouTube Champion: Agora
Highest customer satisfaction: Roularta
Posted by Todd Rowe, Managing Director of Global Channel Sales

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